PALME Middle East 2009,Dubai photos, 26/April/2009

PALME Middle East 2009,Dubai photos, 26/April/2009

Governor of DIFC opens PALME 2009

Governor of DIFC opens PALME 2009

Region’s biggest entertainment and event management expo takes centre stage in Dubai


.The importance of the entertainment industry to the future of Dubai’s financial development was evident at this year’s 7th annual PALME exhibition, the Middle East’s lighting, AV, systems integration and event management show, which was officially opened today by the head of DIFC.

His Excellency Dr Omar Bin Sulaiman, the Governor of the Dubai International Financial Centre (DIFC) officially opened the event.

Speaking at the show Mike Hughes, Marketing Manager of event organisers IIR Middle East said: “The presence of the Governor of Dubai International Financial Centre underlines the importance of the entertainment industry to Dubai’s future.

“We’re expecting a record turnout as the show has even more to offer the entertainment and events industry than previous years,” he said.

During his tour of the exhibition, Dr Sulaiman saw many of the new technologies which are being featured at this year’s event.

The exhibition, which runs until Tuesday April 28 in Halls 5-8 at the Dubai International Exhibition Centre, showcases over 160 companies, representing more than 600 brands, and covers 20,000 sq.m of exhibition space.

The event is split into three vertical and easily identifiable exhibitions. These co-located events are Install: the AV installation and systems integration exhibition: event 360, for event organisers and suppliers: MUSAC, a musical accessories show for professional musicians: and the PALME Middle East DJ Competition which is now in its fifth year and has grown to be the largest DJ Competition in the Middle East.

“New technologies, which probably won’t be widely available on the market for a few years, are just emerging after years of development. It’s important for the entertainment and event industry to keep abreast of new technologies and developments globally. It is here at PALME that they are going to find out what’s happening,” Hughes added.

Such technologies include stereo 3D projections, quad HD, DiiVA, intelligent displays and cameras.

A highlight of the opening tour was Lobo’s multi-media display. The Governor stopped to watch the display which included video, sound, laser strobes, 3D simulations, water, fire and smoke effects.

Lothar Bopp, the president of the German-based company, which has been in the laser equipment business for 25 years, is now focussed on developing multi-media solutions which include heat, water and smoke elements over and above the traditional lighting and audio visual solutions to produce a virtual 3D effect

New integrated audio visual equipment attracted attention at the ABtUS Singapore stand. Samuel Ngoh, Regional Sales Manager of ABtUS, said that the use of a/v equipment was taking on greater significance in schools and universities in Singapore and he expected the same to happen here as authorities upped the use of technologies in education.

The tour party also stopped at Triangle, suppliers of musical systems and sound sets where Managing Director, Zahid R Elian, told the Governor how the company had been involved in supplying some of the top Dubai landmark clubs over the past three years such as the Fairmont’s Cavelli Club Dubai which features a suspended platform for DJs and dancers.

A full seminar, conference and education programme includes an AV & Systems Integration Solutions conference, a Lighting Solutions Conference, and certified courses for the audio and acoustic industry.

The second Middle East Event Awards are to be presented at a gala evening at the Madinat Jumeirah, Dubai, tomorrow (Monday, April 27), to recognise excellence in the events industry.

As with previous years, PALME Middle East will again take a well earned break from its B2B profile and hold the final rounds of the Pioneer-sponsored PALME DJ competition. This is being held from April 26 to 28. The best DJs will be battling it out for prizes worth more than $10,000 and the crown of PALME DJ of the year 2009.

Photo Caption: His Excellency Dr Omar Bin Sulaiman, the Governor of the Dubai International Financial Centre (DIFC) and the representative of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, for DIFC Affair officially opens the PALME 2009.

Curtain rises as PALME basks in the limelight

Curtain rises as PALME basks in the limelight

Mid East’s premier entertainment and event management show opens tomorrow

PALME, the Middle East’s premier trade show for audio, lighting, AV and event management, opens tomorrow (Sunday April 26). Showcasing an array of products and services, the show also features a knowledge-sharing conference and education programme, which is the most comprehensive of its kind to date.

“On display, we’ve got some of the latest cutting edge technologies and solutions for the industry,” said Show Director, Alex Heuff, of event organisers IIR Middle East.

“Also, professionals working in the entertainment sectors, events industry, shopping malls, and leisure and hotel facilities will find our line-up of conferences and seminars inspiring and educational, especially with the depth and breadth of the subjects covered plus the calibre of our speaker line-up,” he added.
Now in its 7th year, PALME Middle East 2009, which runs until Tuesday April 28 at the Dubai International Exhibition Centre, plays host to over 160 exhibitors, representing more than 600 brands, covering 20,000 square metres of exhibition space. Pre-registrations indicate visitor numbers will exceed 8,000” said Heuff.
Among the products to be highlighted are: the Philips MSR GoldTM 2500/2 fastfit lamp; the Beyerdynamic range of conference equipments; the newest loudspeaker series by Tannoy – the VQ Series and the Q Flex series; Meyer Sound’s D-Mitri, MM-10, Cinema Experience; and many more. In addition Myer Sound will be celebrating its 30th anniversary at PALME.
PALME has streamlined and rebranded its activities into 3 vertical and easily identifiable exhibitions. These co-located events are: Install, the AV installation and systems integration exhibition; event 360, for event organisers and suppliers; and MUSAC, a musical equipment and instruments show for professional DJs and musicians. In addition PALME will once again be looking for the most talented DJs in the region with the Middle East DJ Competition, which is now in its in its fifth year and is the largest DJ Competition in the Middle East.
For 2009, PALME has expended is education programme to include an array of seminar sessions, 2 conferences - AV & Systems Integration Solutions Conference and the Lighting Solutions Conference – plus a certified course for the audio and acoustic industry.
Topics to be discussed during the conferences include: a talk on Transforming One of the Seven Wonders of the World - Live at the Pyramids; a discussion forum for systems integration specialists across the Middle East; an examination of the future of the AV and integration industry - new technologies and trends; and how to create award winning laser entertainment shows.
In addition, the second Middle East Event Awards are to be presented at an extravagant gala evening at the Madinat Jumeirah, Dubai on Monday, April 27, to recognise and reward excellence in the events industry.

Pyramids lighting expert to illuminate PALME

Pyramids lighting expert to illuminate PALME

International lighting expert to urge regional event organisers to ‘push boundaries’ at Mid East’s premier entertainment & event management show

The internationally renowned event lighting specialist, Matthieu Larivée, who has been honoured with international awards for his special event lighting designs at the Pyramids in Egypt, will deliver the keynote at the lighting solutions conference taking place at this year’s PALME Middle East expo.

PALME the region's largest dedicated trade show for professional audio, lighting, music, entertainment, audio visual and systems integration solutions, and takes place on the 26 - 28 April 2009 at the Dubai International Exhibition Centre.
During his presentation entitled, “Transforming One of the Seven Wonders of the World - Live at the Pyramids” Larivee will discuss the need to push the boundaries of lighting and audio visual technologies for events. Using his own creative work as an example, specifically he will examine future trends and review the latest technology available.
“Larivée has earned a solid reputation for his multi-dimensional artistic approach and global vision of a show,” said Alex Heuff, Exhibition Director, PALME.
In 2007, he claimed the prestigious Middle East Lighting Design Award for his work on Chantal Chamandy’s A Night at the Pyramids concert in Egypt. He has also played integral roles with lighting productions as diverse as the rock group REM to the Cirque du Soleil.
“I think it is fair to say that Larivee’s credentials are beyond reproach,” added Heuff.
Sustainability, aesthetics and safety are the other key topics that feature prominently on the lighting solutions conference agenda.
To address industry audio visual issues, PALME will host the Integrators Round Table Forum – the only gathering for the leading system integrators within the Middle East. The forum will examine the current economic constraints, the relationship between new technologies creating new trends and vice versa, with a special industry update from the Middle East Communications Industries Association (MECIA).
Yet another new aspect to PALME 2009 is the introduction of the Syn-Aud-Con Certified Seminars. The course leader, Pat Brown is highly respected across the industry and his ability to communicate complex technical topics effectively has drawn interest from engineers and professionals throughout the audio and acoustic industry at home and abroad.
Now in its seventh year, PALME has successfully evolved into three clearly defined vertical sectors; Install, MUSAC and Event 360. Combined they cover the entire spectrum of the entertainment industry, from cabling and lighting solutions to musical instruments and live acts.